The real estate industry relies on relationships and social networking. Did you know that in 2022, almost 38% of real estate clients came from social media? You probably wouldn’t have guessed it if you didn’t know it. For agents, investors, or those interested in the market, using real estate social networks can make a big difference for your business. In other words, it can help you earn more money.

Social media applications such as Facebook, LinkedIn, etc., help you showcase your properties, connect with potential clients, share industry insights, and build your brand.

In this guide, we’ll share the top eight real estate social networks that could help you grow as a real estate professional. First, we will cover how each platform can benefit you, then provide easy-to-follow steps explaining how to use them effectively, along with some tips and tricks. By the end, you’ll know how to use these platforms to your benefit.

Why Invest Using Social Media?

It is no secret that most of us use social media applications to exchange feelings, photos, etc., every day. But we can also use them for real estate networking – quite effectively so. Here are some compelling reasons to invest in social media for your real estate business:

• Wider Reach: Social media platforms have billions of active users worldwide. “Billions” with a “B”.
• Cost-Effective Marketing: Social media marketing is relatively inexpensive. You can reach a large audience with a minimal budget.
• Enhanced Engagement: Social media enables direct interaction with your audience. You can answer questions, provide information, and build relationships with potential clients.
• Brand Building: Consistent posting and engagement will establish your brand identity. A strong brand can differentiate you from competitors and build trust with clients.
• Showcase Properties: Visual platforms like Instagram and Pinterest allow you to showcase properties beautifully. High-quality images and videos can attract more interest.
• Industry Insights: Social media is an excellent source of market trends and industry news. Staying informed will help you make better business decisions.

8 Best Real Estate Social Networks

1. Facebook

Facebook is among the most widely used social networks, with over 2.8 billion monthly active profiles. It offers numerous features that can benefit real estate professionals, including Facebook Pages, Groups, and Marketplace. You can create a business page to showcase your brand, share listings, and post updates. Join or create groups related to real estate to engage with a community of like-minded individuals. And list properties for sale or rent and reach a local audience.

How to Use Facebook for Real Estate Networking:

1. Create a Business Page:

   1. Go to Facebook and click on “Create” at the top of the page.
   2. Select “Page” and choose “Business or Brand.”
   3. Fill in your business name, category, and other details.
   4. Add a profile picture (your logo) and a cover photo (a high-quality image of a property).

2. Optimize Your Page:

   1. Complete the “About” section with relevant information about your business.
   2. Add contact details, website links, and service offerings.
   3. Regularly post updates, property listings, and industry news.

3. Join and Create Groups:

   1. Search for real estate-related groups and join them.
   2. Engage in discussions, share your expertise, and network with other professionals.
   3. Consider creating your group focused on a niche market or local area.

4. Use Facebook Ads:

1. Go to the Facebook Ads Manager and create an ad campaign.
2. Target specific demographics, locations, and interests to reach potential clients.
3. Use high-quality images and compelling ad copy to attract attention.

2. LinkedIn

LinkedIn is the leading professional networking platform, with over 700 million users. It is particularly beneficial for B2B interactions and establishing professional credibility. To make the most of it, create a detailed profile highlighting your experience, skills, and achievements, connect with other professionals in the real estate industry, and join or create groups related to real estate to share insights and network.

How to Use LinkedIn for Real Estate Networking:

1. Create a Strong Profile:

   1. Use a professional photo and headline.
   2. Write a compelling summary that showcases your expertise and experience.
   3. List your work experience, skills, and certifications.

2. Build Your Network:

   1. Connect with colleagues, clients, and industry professionals.
   2. Personalize connection requests with a brief message.
   3. Endorse and recommend others to build rapport.

3. Engage in Groups:

   1. Join real estate-related groups and participate in discussions.
   2. Share your insights and expertise to establish yourself as a thought leader.
   3. Network with group members and build relationships.

4. Publish Content:

1. Write articles and posts about real estate trends, tips, and market insights.
2. Share industry news and your own experiences.
3. Engage with comments and feedback from your connections.

3. Instagram

Instagram is a visual platform with over 1 billion users, making it ideal for showcasing properties. High-quality images and videos can capture the attention of potential buyers and renters. To make the most of Instagram for real estate, create a business profile to access analytics and advertising features. Share photos and videos of properties, behind-the-scenes content, and industry tips through regular posts. You can also use stories to share quick updates, live tours, and engaging content, making your real estate business more visible and engaging to your audience.

How to Use Instagram for Real Estate Networking:

1. Create a Business Profile:

   1. Go to your profile settings and switch to a business account.
   2. Add contact information, a website link, and a professional bio.

2. Post High-Quality Content:

   1. Share visually appealing photos and videos of properties.
   2. Use captions to provide details and call-to-action prompts.
   3. Post consistently to keep your audience engaged.

3. Use Stories and Reels:

   1. Share quick updates, behind-the-scenes content, and property tours through Stories.
   2. Use Reels for short, engaging videos that showcase properties or provide tips.

4. Engage with Your Audience:

1. Respond to comments and messages promptly.
2. Use relevant hashtags to reach a broader audience.
3. Collaborate with influencers and other real estate professionals.

4. TikTok

TikTok has rapidly grown in popularity, especially among younger audiences, thanks to its short-form video format, which is ideal for creating engaging content that can go viral. To make the most out of TikTok for real estate, it’s crucial to create a professional profile with a clear bio and contact information, share short, creative videos showcasing properties, tips, and market trends, and actively engage with the community by using trending hashtags and participating in challenges to increase visibility.

How to Use TikTok for Real Estate Networking:

1. Create a Professional Profile:

   1. Add a professional profile picture and bio.
   2. Include contact information and links to your website or other social media profiles.

2. Share Engaging Videos:

   1. Create short videos showcasing properties, giving tips, and sharing market insights.
   2. Use creative editing and trending music to make your videos stand out.
   3. Post regularly to keep your audience engaged.

3. Use Hashtags and Trends:

   1. Use relevant hashtags to increase the visibility of your videos.
   2. Participate in trending challenges and themes to reach a broader audience.

4. Engage with Followers:

1. Respond to comments and messages.
2. Collaborate with other TikTok creators and influencers.
3. Use TikTok Live to engage with your audience in real time.

5. Pinterest

Pinterest is a visual discovery and bookmarking platform with over 400 million users. It’s useful for showcasing design ideas, home decor, and property listings. Users can create boards to organize and showcase properties, home decor ideas, and industry tips, and share high-quality images and videos with detailed descriptions and links. Engagement is encouraged by following other users and boards, repinning content, and engaging with followers.

How to Use Pinterest for Real Estate Networking:

1. Create a Business Account:

   1. Go to Pinterest and create a business account.
   2. Add a professional profile picture, bio, and website link.

2. Create Boards:

   1. Create boards to organize your pins by category, such as property listings, home decor, and tips.
   2. Add descriptive titles and descriptions to your boards.

3. Share High-Quality Pins:

   1. Share visually appealing images and videos with detailed descriptions.
   2. Include links to your website or property listings.
   3. Use relevant keywords and hashtags to increase visibility.

4. Engage with the Community:

1. Follow other users and boards related to real estate.
2. Repin content that aligns with your brand and interests.
3. Engage with followers by responding to comments and messages.

6. Reddit

Reddit is another massive platform with numerous communities (called subreddits) dedicated to various interests, including real estate. It’s a great place to share insights, ask questions, and network with industry professionals. Join real estate-related subreddits to engage with a community of like-minded individuals, share insights, ask questions, and participate in discussions. You can also host an AMA (Ask Me Anything) to share your expertise and answer questions from the community.

How to Use Reddit for Real Estate Networking:

1. Create an Account:

   1. Go to Reddit and create an account.
   2. Customize your profile with a profile picture and bio.

2. Join Subreddits:

   1. Search for and join real estate-related subreddits, such as r/RealEstate, r/RealEstateInvesting, and r/HomeImprovement.
   2. Read the rules and guidelines of each subreddit before posting.

3. Engage in Discussions:

   1. Share your insights and expertise by participating in discussions.
   2. Ask questions and seek advice from other community members.
   3. Upvote valuable content and engage with comments.

4. Host an AMA:

1. Plan and schedule an AMA to share your expertise and answer questions from the community.
2. Promote your AMA on other social media platforms to increase participation.

7. YouTube

YouTube is the largest video-sharing platform with over 2 billion users, perfect for creating and sharing video content like property tours, market updates, and educational videos. Create a professional YouTube channel to share your content, including property tours, market updates, tips, and educational content, and engage with viewers through comments and live streams to boost interaction.

How to Use YouTube for Real Estate Networking:

1. Create a Professional Channel:

   1. Go to YouTube and create a channel.
   2. Customize your channel with a profile picture, banner, and bio.
   3. Add links to your website and social media profiles.

2. Share High-Quality Videos:

   1. Create videos showcasing properties, providing market updates, and sharing tips.
   2. Use high-quality visuals and clear audio to enhance your videos.
   3. Optimize video titles, descriptions, and tags with relevant keywords.

3. Engage with Your Audience:

   1. Respond to comments and questions from viewers.
   2. Use YouTube Live to engage with your audience in real time.
   3. Collaborate with other YouTubers and industry professionals.

4. Promote Your Videos:

1. Share your videos on other social media platforms.
2. Embed videos on your website and blog.
3. Use YouTube ads to reach a larger audience.

8. X/Twitter

Twitter or X, whatever you want to call it, is a powerful platform for real-time updates and networking. With over 330 million users, it’s ideal for sharing news, and insights, and engaging with industry professionals. To make the most of X, create a professional profile with a clear bio and contact information, share updates, news, tips, and insights in short, concise tweets, and engage by following industry professionals, participating in discussions, and using hashtags to increase visibility.

How to Use X/Twitter for Real Estate Networking:

1. Create a Professional Profile:

   1. Add a professional profile picture and header image.
   2. Write a clear and concise bio that highlights your expertise.
   3. Include links to your website and other social media profiles.

2. Share Valuable Content:

   1. Tweet about real estate news, market updates, and industry tips.
   2. Share links to your blog posts, property listings, and other content.
   3. Use relevant hashtags to increase the visibility of your tweets.

3. Engage with Followers:

   1. Respond to comments and messages promptly.
   2. Retweet and like content from other industry professionals.
   3. Participate in Twitter chats and discussions to build relationships.

4. Use Twitter Ads:

1. Go to Twitter Ads and create a campaign.
2. Target specific demographics, locations, and interests to reach potential clients.
3. Use compelling visuals and ad copy to attract attention.

6 Tips & Tricks For Real Estate Social Networks

1. Consistency is the Key

Maintaining a regular posting schedule will establish you as a reliable business. You can use scheduling tools to ensure your content is consistently delivered across all platforms, creating a sense of anticipation among your followers.

2. Visual Appeal

High-quality images and videos are essential in the real estate industry. Invest in professional photography and create visually compelling content to showcase your properties, making them stand out in a crowded market.

3. Tell Your Audience That You Care

Interacting with your followers by responding to comments, messages, and reviews is always a good idea. This encourages trust, repeat business, and referrals.

4. Analytics Mean Something

Understanding which content resonates with your audience helps refine your strategy, leading to improved engagement rates and more effective marketing campaigns.

5. Collaborate with Influencers

Partnering with local influencers can amplify your reach and credibility. Think what you will about influencers, but they provide authentic endorsements and introduce your properties to a broader, more engaged audience, enhancing your visibility and reputation.

6. Stay Updated

Social media trends and algorithms are ever-evolving. Staying informed about the latest changes and best practices keeps your strategy fresh and effective, ensuring you remain ahead of the competition and continue to attract new clients.

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The Bottom Line

Real estate social networks have proven to be a game-changer for many real estate professionals. Why don’t you give it a try? With the right platforms and smart strategies, you can take your real estate business to the next level. So, master these platforms (try hiring social media experts if feasible) and watch your business flourish.